E-CRM – External Customer Relationship Management
E-CRM allows us to identify the factors that positively and negatively influence the relationship and behavior of employees of the company towards its clients.
It is possible to do the E-CRM analysis from the two points of view: how do employees perceive their relationship to their clients – self-image; and how do clients perceive the company – mirror. Comparing these two views enables us to clearly and effectively develop the customer orientation of the company.
For more information contact senior consultant Ing. Vladimír Nagy: nagy@ccg.sk.
