Value Orientation
Values of the company determine the way how the company behaves to its clients, partners and its employees.
Clearly defined value orientation enables company to create recognizable and unique brand. At the same time it simplifies the identification process of employees and lowers the costs spent on the marketing communication with external clients.
For more information contact consultant MSc IBN. Romana Synková, BSBA: synkova@ccg.sk.
